| |  | | | August 16, 2011
Issue 679
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 | Google Says Gmail Attack Focused on Iranian Targets - August 30, 2011
Google said late Sunday that an attack mounted against its Gmail service targeted users primarily located in Iran, although the company has taken steps to block further interception attempts.
(Full article at PCWorld Business Center) |
|  | 34% of Referrals to Facebook Pages Come from Google, Yahoo, Bing - August 29, 2011
More than a third of external referrals to Facebook pages come from search engines, and SEO plays a strong role in generating this additional traffic for a Facebook page, according to a...
(Full article at Search Engine Watch) |
|  | Google's War Against Scraper Sites Continues - August 27, 2011
Google appears to be getting ready to launch another offensive against website scrapers. Scraper sites are usually operated by spammers. They copy almost all the content of the scraper...
(Full article at PCWorld) |
|  | Yahoo Japan Has Traffic But Google Has Mobile Technology - August 25, 2011
Once upon a time, long long ago, Yahoo used to be a real contender in the Internet search market. Those days passed with the rise of Google and Yahoo's search capabilities have now been...
(Full article at Forbes) |
| |  |  | | | The Small (But Important) Details to SEO Rankings In the world of business, sometimes it is the small things that get overlooked that can make the difference between net profits and dramatic losses. When it comes to SEO rankings, there are several intricate details that can make the difference between a successful business and one that is fighting for its life to remain afloat.
It is up to a business owner to remain informed of all the varying aspects that contribute to the bottom line and SEO rankings are one of the most important factors in market share.
Similar to a store in Manhattan as opposed to a store on a side street, location is a key ingredient to SEO rankings and financial success for a business.
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Search engines such as Google use the physical location of the server as a signal. The more generic the domain, the more vital the signal is. It is the responsibility of the business owner to know the server location for increased SEO rankings.
If you are not knowledgeable enough about this topic, there should be someone on staff who is capable of explaining these details in layman's terms to you.
To leave your SEO rankings in the hands of one person on your staff is a decision no business owner should take lightly.
Stay informed about all aspects of your website presence, from the smallest detail to the biggest contracts.
The major search engines can detect which area or region a website is related to and its relevance to that location. Your IP address is usually not relied upon, so it is important to know the best ways to get users to your site, which drives up your SEO rankings and sales revenue.
Never leave it to chance or randomness that people will find the site. An aggressive marketing campaign structured with in-depth research has been proven to ramp up SEO rankings for business owners who dare to go the extra mile for the companies.
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When a user arrives at your website, you want them to stay there as long as possible, as this has shown to increase the probability that a point of sale transaction will occur. That is accomplished through several strategies.
First and foremost, the site must look engaging and above all else, easy to navigate. Avoid flashy, gawdy, or time-consuming uploads which tend to decrease interest, and thus revenue.
To maintain your site's relevance, incorporate small bits of current information to the front page when deemed worthy enough, and update your site regularly to ensure that online customers feel welcomed, which encourages repeat visits and higher SEO rankings for your business.
If your company does not have a presence yet on a social media network, it is never too late to start. Many companies currently link their website to their social media sites to maximize traffic, SEO rankings, and thus sales. About the Author: Scott R Baxter - Check out this awesome service to track all of your SEO keywords and stay two steps ahead of your competition. SEO yields the highest ROI, so make sure you track all of your efforts with one simple, easy to use dashboard.
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