Thursday 16 June 2011

Adding Video To Your Marketing Strategy

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Adding Video to Your Marketing Strategy

When you look at your marketing strategy, what's in it? Do you just have written content? Or have you included a range of mediums including audio, video, widgets, software and downloads? If you haven't diversified and added video to your marketing strategy, you might want to think again.

Why Video?

Why not? A quick look at the numbers show video is definitely a viable market:

  • 90% of readers who view your site will only skim the page, often reading only the first 3-5 words.
  • 84% of US Internet users watch at least one video per month. (175 million US Internet users watched an average of 14.4 hours per viewer, for a total of 5.2 billion views in 30 days.)
  • Videos averaged 4.9 minutes long, while ads averaged 0.4 minutes in length.
  • Hulu users watched an average of 27.5 ads per month. Google viewers watched 5 per month.


... Continue reading here

 


This week's video...

Google Correlate

Increase your website's visibility or conversion rates by focusing on search term analysis. Google has launched Google Correlate as an experimental tool that enables you to find queries with a similar pattern to a target data series. It is a tool that can assist with keyword selection by highlighting the changing patterns of search terms over time or region (if one's market is US based). Give it a try!  

What's kicking on the forums...

Google - 404 Redirects

Is it possible that Google is doing 404 redirects on the basis of history or best guess? I've found some stuff that suggests they are. Maybe I'm the last to notice.

I can give more info if it's of interest.

Among the implications is the duplicate content issue.


Succeed With These Webmaster Resources...

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Boost the traffic to your site with F.R.E.E. search engine submission and optimization tools from AddMe.com. Optimize your webpages and increase your sites search engine traffic. Other tools include meta tag editor, link checkers and F.R.E.E. search term research tools.
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Competitive Analysis?

How to analyze the competitor and what are all the steps to analyze?

How can I allow the spiders to crawl my site quickly?

Hi All,

I have a site. I have checked the inner page was crawled one month back, usually the page is taking more time to crawl. Please check my page and let me know where is the problem.


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