In the past, marketers had to put a lot of guesswork into what was working and what wasn’t. If you put an ad in a magazine and then saw an increase in sales, you were never one hundred percent certain that the magazine ad led to the increased sales. For all you know, it could have been that your product was seen on a TV show or just that word of mouth had spread.
Today, Google Analytics lets you track, with 100% certainty, where your views are coming from and what your visitors are doing. The depth of the information that the app gives you is incredible, and in fact, can be overwhelming if you’re just starting out. Here are three tips to get started using Google Analytics.
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