Hold the phone, my Internet comrades. We have another casualty of war, and this time, it's exact match domain (EMD) names. I can't say that I'm really that surprised about this one. In fact, earlier this summer, I wrote a post about the value of niche websites versus authority sites in light of a long-form debate hosted by the guys over at AdSense Flippers. Here's the post – it's worth a read if you've got the time.
One hallmark of a classic niche website – that is, a microsite built around a highly specific subniche that often derives its sole revenue from some form of PPC advertising – is an exact match domain name. Many of the websites you find for sale on auction-style platforms like Flippa.com have EMDs, thin keyword-laden articles, and templates that feature AdSense blocks in all the right places.
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