Competitive analysis should be a fundamental part of any SEO campaign. It goes hand in hand with keyword research by allowing you to understand what will be required to achieve a first-page ranking for a given keyword phrase. This means seeing the futility of targeting certain phrases or being given the path to a top-ten result for others without wasting any time or effort. Understanding the competitive landscape drives your keyword research and overall strategy. To provide your clients with real value as an SEO advisor, you have to find keyword phrases to target that match their business objectives and can achieve a competitive ranking within their budget, available resources, and time frame.
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