Hello Internet. Listen, we need to talk. It’s about the copy on your business websites. Now, writing your company’s website copy is one of the most important tasks you’ll do. This is, after all, where you set up your stall in the digital marketplace. Now, a lot of my work is spent writing web copy for various people, and I also spend a lot of time writing articles for business-to-business publications, which means when I’m not writing a business’s web copy, I’m reading someone else’s. So, here’s the thing. You’re doing it wrong.
Now, I understand how this happens. A lot of you, particularly small businesses, write your own web copy instead of bringing someone else in to do it for you. After all, writing is basically talking, but with a keyboard, and nobody thinks they’re bad at talking do they?
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