This newsletter is sponsored by SocialEngine: Build your own Social Network! How SEO Experts are Escaping Google's Over-Optimization Penalty The internet is ablaze after nearly every internet marketing and SEO blog has been talking about Google's recent changes and how the "king of the web" is annihilating sites and reaping the spoils. Today, we want to change gears a little and expound on the over-optimization penalty and linking. By discovering what NOT to do, you can gain a better understanding of what TO do and find out specific SEO strategies that will make sense for your website. As we usually say here on Site-Reference, no one knows Google's exact algorithm or what Google is ready to penalize. All we can do is take what we know and apply its principles to the best of our ability. And to help you in this endeavor, we researched three different experts who all had similar views on Google's over-optimization penalty. They discuss how they manage to increase rankings for their clients in the wake of the recent changes. Here's what the three different experts had to say... Advertisement Save $250 instantly plus FREE shipping on an HP Laptop There is only one day left for this coupon! Click the link above to receive $250 off of a purchase of a DV6T HP Laptop plus get free shipping. The offer also applies to the Folion 13 Laptop series. Be sure to click the link above, then at checkout enter the code NBT8547. One day only! More Articles SEO vs. Chess Boxing I recently came across the weirdly exciting sounding sport of chess boxing. I kind of hate to admit it but I think that it's a winner. Whoever came up with the idea of mixing complex board game strategies with ferocious pugilism is a deranged genius, and deranged geniuses are always worthy of respect in my book. I think it will remain my favourite sport for some time –or at least at least until someone invents tiddlywinks sumo – but what does it teach us about running a better SEO campaign? On the face of it nothing I suppose, but I would invite you to scratch the surface with me and see what you find down below. Read More... Marketplace Get 10% Off Your First PRWeb Press Release PRWeb is the most recognized and trusted company on the Internet for press release distribution.  Build high quality links from authority websites, get exposure for your business, and reach new customers through the power of press releases.  Get 10% off your first press release if you sign up today. Sign up today and get 10% off your first news release! Try RingCentral Fax FREE for 30 days Stop fiddling with a clunky, outdated fax machine. RingCentral's fax system allows you to receive and send faxes online through your email. Free faxing software included, or you can integrate it with Outlook. Send and receive your faxes anywhere! Try RingCentral Fax FREE for 30 days

 

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