Wednesday 8 August 2012

The Serious Internet Marketer’s Toolset - A Site Reference Review of SEO Moz

 

 

This message is part of a Site Reference email series which reviews software and services geared towards website owners. 

 

 

Site Reference Review: SEOMoz - The Serious Internet Marketer's Toolset

The folks at SEOmoz have done it again…

 

SEOmoz has been one of the foremost resources on SEO and everything internet marketing for the last decade. In that time, they have conducted interviews with Google employees, built a vast online community, and developed one of the most powerful toolsets in the internet marketing industry.

 

Enter, SEO​moz PRO…

 

SEOmoz PRO is centered on arming internet marketers with the tools they need to rank in Google, succeed online and outperform their competitors.

 

What to Expect

Once you sign in to SEOmoz PRO, you will see a user-friendly interface that lists the many tools and resources available. All you need is the url of your website, your target keywords and some of your competitors to get started. With this data, the tool will analyze and perform many functions such as crawl diagnostics, backlinks, ranking data, competitive analysis and much more.

 

Here are some of SEOmoz PRO’s notable features:

 

Open Site Explorer

Touted as the “search engine for links,” Open Site Explorer is an all-in-one tool that allows website owners to uncover valuable data about their site’s performance.

 

 

You will discover your domain authority, the domain authority of the links pointing back to you, the anchor text of your links, and social sharing. By diving deeper into this data, you can research your competitors, discover opportunities for link building, and evaluate your industry at a deeper level.

 

 

This data will give you the competitive edge. You will know exactly how your website ranks in your industry and you will have the tools to rank higher and outperform your competitors.

 

Calculate “Page MozRank”, “Page MozTrust”, and compare up to 4 of your competitors using the same metrics. Create advanced CSV reports with the ability to customize the data to display any or all metrics.

 

Want to take it for a test drive? Click here to try it out for yourself.

 

Keyword Analysis Tool

 

Will your keyword research campaign end in destruction or bring you increased profits? Knowing the answer to this question is crucial to the success your campaigns.

 

If you don’t know this information, you could invest time and energy into a business model doomed for failure from the start.

 

Keyword research is one of the most time-consuming internet marketing processes, but unfortunately it is necessary. The SEOmoz keyword analysis tool greatly simplifies this once arduous process by giving you a peek into your targeted industry to help you determine how challenging it is to rank for a specific keyword. You can also check out the top 10 Google listings for your keyword and take a secret look into their popularity and website data.

 

 

 

 


 

 

 

 

On-Page Analysis Report

How well are your web pages optimized for your target keywords?

SEOmoz PRO gives you an on-page report card that scores your pages and lets you know how well you have optimized your site for the search engines.

 

The tool is comprehensive and measures metrics you wouldn’t normally consider. You will discover hidden opportunities to improve your site’s performance and be given the opportunity rank higher in Google and other search engines.

 

 

SEOmoz will also give you custom recommendations and specific instructions on how you can improve your site and rank better. It supplies you with more than 35 recommendations and ranks them according to their priority.

 

 

Unfortunately, the tool doesn’t allow you to save the data, but this is easily rectified with the ability to download the information into a CSV file. Another helpful feature: the tool allows you to set up campaigns to track weekly data and gauge improvements over time.

 

Additional Features

 

It would take too long to list all of the features SEOmoz PRO offers, but here are a few additional:

Forums – The user forums are a burgeoning hub of activity. Participate in an in-depth discussion or get the answers you need to your burning SEO questions. Some members have said they would join SEOmoz PRO even if it only included the forum because it has been such an invaluable resource to them.

 

Rankings Report – Track your rankings for your keywords over time and create extensive reports with one click of the mouse.

 

SEO Web Crawler –The crawler diagnostic reveals the site errors that may be affecting your rankings. It will teach you how to make your site more accessible to the search engines.

 

Social Media Monitoring – Monitor the occurrence of your keywords on blogs, Twitter, RSS, Reddit, and other popular social sites. This tool is valuable; however, it is still in the beginning stages and could use some improvement. Overall, it is helpful and should improve as does every tool offered on SEOmoz PRO.

 

Labs – SEOmoz is constantly testing new resources to offer its members. These tools stay in beta in the Labs section for members to try. The current beta tool is the Link Acquisition Assistant. According to SEOmoz, it “takes information about your company, brand and competition and returns 121 link acquisition queries.”

The SEOmoz PRO toolset is a powerful resource for SERIOUS marketers only. Its suite of tools is wildly beneficial and will increase your rankings and your income if you use them regularly and apply what you learn.

 

There are so many more great features. Want to give it a try? Click here to take a look inside.

 



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