Now there's an old song for you. Interestingly, it's also a very current one. Well the first bit, anyway. Type "how much does" into Google and it'll try and pre-empt you with a whole range of options – be warned some of them might make you blush. When you're running a business you need to think like a consumer and this old question is the one on everyone's lips, or the tips of their fingers. When it comes to SEO copywriting, business blogging and social marketing, those three little words can teach you a thing or two. It doesn't matter what product they are searching for, most will be researching hard first. Focussing some keyword optimisation on that particular phrase, substituting your own product for the dog, will work wonders. Answering the question honestly on your site or blog will also work wonders. If you're doing the answering via your blog then an interesting piece about comparative prices and services in your industry of choice will be even more useful, to your readers. They might even consider you as a source of useful information for future reference.
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