Most people are familiar with flowcharts. They are often used in business to design and document complex processes. Their purpose is to help users understand a process, and find trends, flaws, bottlenecks, and other less-obvious features within it. Google Analytics introduced this style of reporting in the fall of 2011 to give you a visual aid to see the flow of traffic through your websites. “Flow Visualization” is a tool that gives you a quick, easy, and graphic way to analyze how visitors flow across pages on your sites. There are four flow reports that you can access from the menu bar on the left side of the Google Analytics interface. They are the Visitors Flow report, the Social Visitors Flow report, the Events flow report, and the Goal Flow report.
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