How to Rank Your Site – Notes from a Science Experiment

Ranking your website.

Music to your ears, no? We’re all painfully aware that the search engine algorithm updates show no signs of stopping. If anything, SEO will only get harder. It’s tougher to rank now than at any point in the history of the Internet, and many small-time webmasters have speculated that there may come an era in which large companies with deep pockets will be the only ones who can compete.

I’m a writer by trade, but I’ve been known to dabble a little in the webmaster world myself. However, I’ve stayed away from building my niche concepts out into full-fledged websites because frankly, I was really put off by the shifty SEO tactics that many Internet marketers employed in order to rank.

Introducing Website Testing in Google Analytics

Testing, testing, and more testing is the mantra of many Internet entrepreneurs. If you have already set clear goals detailing what you want visitors to do while on your site, Google Analytics has introduced a method to test different landing pages to determine which converts best. Depending on the role your website plays in your business strategy, goals can include a visitor making a purchase, downloading a whitepaper, watching a video, signing up for a newsletter, or navigating to a specific URL. Content Experiments in Google Analytics allows you to present different variations of a landing page to different visitors and track metrics for each to determine which leads to the highest percentage of conversions.

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Monday 11 June 2012