I had an aha moment the other day while poring over the Google Analytics data for the niche site that I’m building. It’s currently ranking on the first page of Google for a handful of keywords, but the number of people who are actually clicking through to my site is leaving something to be desired. Upon closer examination, I realized that I have two very distinct problems. First, the titles of my articles are excessively long. If you check out the newestGoogle updates for May, you’ll learn about the importance of short, accurate titles for your content. If a title appears too long, the Big G will select a shorter, more appropriate version to display in the results – and you don’t get a say in what that title will be. It’s best to select a title that contains your keywords but is also brief and relevant if you want to pass inspection. For the purposes of this article, however, I’d like to focus specifically on meta descriptions. I stepped back from my website work this week and thought long and hard about what makes a person click on a site listed in Google’s search results. Think about it. What makes you click a link from the list? Learn more... | These days, so much marketing happens on the web; if you’re not a heavy internet user, you might still be thinking that television and radio is where most businesses find their customers: not true. Not only is the internet a great way to send a message, it’s also an affordable, simple way to get your restaurant known – not just locally, but globally. Setting up a website or employing online ads doesn’t cost anything like the prices affixed to TV ads, and yet it’ll have the potential to be seen by the whole world. Read More... | |
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